Nasya Kamrat, Co-Founder & CEO of NiaXP Appears on “Bold Predictions, AI in Travel” Panel for Alaska Airlines at SXSW2025

There’s something exhilarating about stepping into the unknown—whether it’s landing in a new city or encountering a technology that shifts the way we experience the world. Both are invitations to discover, to reimagine, to see things differently.

At SXSW, Nasya Kamrat, NIA XP’s Co-Founder and CEO, joined Brad Zabroski (Expedia) and Neil Redding (Redding Futures) for a conversation moderated by Brian M. Westbrook at the Alaska Airlines x Hawaiian Airlines House. Together, they explored the next frontier of AI in travel—diving into how intelligent systems are transforming the way we connect with customers, anticipate needs, and create meaningful moments that build deeper loyalty.

At NIA XP, we’ve always believed that AI isn’t about replacing the human touch—it’s about enhancing it. It’s about designing intuitive, responsive, and truly personal experiences that make every journey feel seamless, effortless, and uniquely yours.

The session took place on Sunday, March 9th at Inn Cahoots, where industry leaders and curious minds came together to discuss what’s possible when technology and travel intersect—and how, together, they can create something truly extraordinary.

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